Okay, I admit it. The title was quite "click-baity." Here's the heart of it if you really just want the details. You must find an investment that returns an average of 10% annually over a 50 year period and invest $100 per month in it for the entire 50 years to end up with approximately 1.74 million dollars.
If you want to acquire a new customer, you must give the customer a reason to purchase from you. Of course, it's a good strategy to let your prospect know about the benefits of your offering instead of just telling about the features. But, this is not what I'm talking about. I'm talking about providing value to your prospect even before s/he becomes a paying customer.
Selling digital products online is different from selling physical products or services in the "real" world. At the risk of stating the obvious: You produce a digital product one time and then can sell it over and over; you never run out and you never have to maintain an inventory. Therefore, you must adopt a different mindset about how to approach things.
Why isn't somebody doing something to stop this?
The short answer is that there is no way to stop it. If a person can view something in the browser, then it's possible to download it onto the computer's hard drive. It's not worthwhile debating the point further. There are plenty of providers of digital information products. If it were possible, much less easy, then somebody would have already come up with a way to defeat it.
Note: None of the links in this article is an affiliate link.
The "Affiliate Gripe"
It's a pretty common occurrence to read posts in the Udemy Studio and Udemy Faculty lounge from people asking why a sale made through their own coupon code earned them only 25%. The person believes that it was "their" coupon code and "their" student and it's unfair for an affiliate to "steal" so much of "their" money. Some instructors go so far as telling students to clear their browsers before they click on links in a promotional announcement.
There is a great deal of "stuff" wrapped up in this belief, most of which is false. You can make money with an honest-to-goodness course and there are things within your control to make that happen.